Marketing & Communications Portfolio
Big Tidy Campaign
I'm currently Bristol Waste's communications officer for the Big Tidy, responsible for all aspects of the campaign from concept and content creation to delivery and measurement.
Events
I organised press calls for the Big Tidy such as the launch event in October 2019, attended by the Mayor, staff from Bristol Waste and Bristol Council and local business owners.
Branding
I worked with an external designer to create the Big Tidy brand and later to rework the brandmark for phase 2 of the project.
Out-of-Home
To build campaign recognition, street cleansing vehicles were wrapped in the Big Tidy branding, lamppost wraps were installed and posters were put up.
Media
Writing press releases and pitching to the media, resulting in stories in regional and hyper local press.
Working with external designers to create print campaign assets such as flyers, posters, lamppost wraps, and adverts for print publications.
Digital
Digital content creation, website content, organic and paid social media management and measurement.
Social Media
I have seven years experience creating social media content and campaigns alongside community management. Here are a few examples of my social media content from the past year.
Lighthearted content during the first lockdown #ThatBinDayFeeling
Celebrating the Easton Leisure Centre paint-out #BigTidy
Promoting the 2020 #GreatBristolSpringClean
Websites
I've worked on a number of website redevelopment projects, including as the project lead for the Leigh Court and Dial A Geek websites.
Bristol Waste website, 2020
Leigh Court website, 2018
Dial A Geek website, 2017
Dog Mess Campaign Assets
This work was for a behaviour change campaign to encourage people to pick up dog mess in communal gardens. I created the campaign assets using Adobe inDesign, Illustrator and Premiere Pro.
Dog mess poster, first nudge
Dog mess poster, second nudge
Concept development
Poster printed on correx board
Recycling Centre Video
This video was for the reopening of Bristol's recycling centres. I filmed this with my Canon 5D MKII and edited the film together, including colour grading and subtitles, in Adobe Premiere Pro.
Business West Brochure
I created this A5 brochure to advertise Business West's small business workshops using inDesign. The photos are stock imagery.
Headshot Photography
Testimonials
"It was a pleasure working with Jen on the BWC website redevelopment project. With a clear understanding of Web design, WordPress and UX her input added so much value to the team and project. Not shy and easy to get on with. She's also a master of Comms and can translate nerd to normal. I hope our paths cross again in the future."
- IT Manager, Bristol Waste
"Jennifer is a driven and conscientious marketing professional who is confident using a variety of online and offline channels. She's a wizz at designing adverts for print, testing platforms, and reporting on metrics. She revolutionised our MoM and YoY reports and transformed our email marketing. She has also taken some wonderful photographs of Leigh Court, the BW team and events. A valued member of the team, highly recommend."
- Marketing Manager, Business West
"Jenny is exceptionally tenacious, not afraid to take things on, always taking notes, learning new skills and constantly improving. No shortage of new ideas, alongside getting the day to day fully accomplished. At Dial A Geek she transformed our marketing and the company in the time she was here, highly recommended."
- Managing Director, Dial A Geek